Generative AI is reshaping industries by making it easier to create new content, enhance customer experiences, and streamline operations. Notably, its adoption across sectors like healthcare, finance, and information technology points towards a technological revolution that could dramatically impact our investment strategies.

Stay up-to-date on the latest AI trends – here’s what’s new this week.

In the news:

OpenAI is making ChatGPT more accessible to users globally without account requirements. OpenAI’s move to remove barriers to access its AI-powered chatbot reflects a broader trend towards democratizing AI technology. Samsung’s Bixby voice assistant added generative AI capabilities and Apple’s development of the ReALM model, designed for efficient on-device use, showcases the industry’s focus on enhancing product functionality and user experience.

The unfolding developments in Generative AI point towards a future where technology is increasingly woven into the fabric of everyday business operations and consumer products. Embracing these advancements and integrating them into our investment strategy is not just about staying ahead; it’s about leveraging the power of innovation to achieve sustainable growth and value creation.

ARTI portfolio highlights


HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform that includes marketing, sales, service, and content management systems, as well as multiple integrated applications. The platform heavily relies on AI technologies, including machine learning algorithms, natural language processing tools, and AI-based data analytics, and it also offers cloud-based services that support AI technologies. In the context of the increasing importance of AI, a company like HubSpot, Inc. stands to benefit from an increased demand for their AI technology and a surge in demand for their cloud services for AI.

In the last month, there has been significant news regarding HubSpot, Inc., with multiple reports surfacing about Google’s parent company, Alphabet, considering a major acquisition of HubSpot. This potential deal, valued at around $35 billion, has led to a notable increase in HubSpot’s stock price, with shares climbing up to 9% following these reports (04/04/24). This news has dominated the recent headlines about the company, indicating a high level of interest and speculation from investors and analysts alike.

SoundHound AI

SoundHound AI, Inc. develops an independent voice artificial intelligence (AI) platform that enables businesses across industries to deliver high-quality conversational experiences to their customers. Its position is strengthened by the technical barriers to entry in the Voice AI space, which tend to discourage new market participants. In the context of the increasing importance of AI, a company like SoundHound AI, Inc. stands to benefit from an increased demand for their AI technology and a surge in demand due to the growth in cloud services for AI, despite facing potential regulatory challenges.

Over the past month, SoundHound AI, Inc. has been in the spotlight due to its association with Nvidia, attracting significant investment and attention for its advancements in AI technology, particularly in the automotive sector with the deployment of Chat AI in cars (03/26/24). Despite this positive momentum, the company experienced a notable stock price drop following a short-selling report and a downgrade (03/22/24). However, Wall Street analysts have shown a mix of optimism and caution, with some predicting substantial upside for the stock, while others advise a more cautious approach.


Alphabet Inc. operates through Google Services, Google Cloud, and Other Bets segments, offering infrastructure, cybersecurity, data, analytics, AI, and machine learning, and other services. The company has recently launched its Gemini AI model, which could compete with OpenAI, another AI model backed by Microsoft, and has partnered with Symphony to increase its voice analytics offering to banks and investment firms using Google Cloud’s Vertex AI. In the context of the increasing importance of AI, a company like Alphabet Inc. stands to benefit from the increased demand for AI technology and growth in cloud services for AI, despite facing potential regulatory challenges.

Over the past month, Alphabet Inc. has been in the spotlight for several reasons, notably for its advancements and updates in AI technology and facing regulatory scrutiny in the European Union. The company showcased its Gemini AI updates aimed at attracting business customers, indicating a significant push towards enterprise-ready AI solutions (04/05/24). Additionally, Alphabet, along with Apple and Meta, has been targeted by the EU under a new digital competition law, launching investigations into potential antitrust violations (03/25/24). These developments suggest a period of both innovation and regulatory challenges for Alphabet Inc.

Investing in Artificial Intelligence with ARTI ETF

Interested in using generative AI to identify the best artificial intelligence and artificial intelligence-related companies fundamentally changing our world today?

Evolve Artificial Intelligence Fund (ARTI) is Canada’s first Artificial Intelligence Fund that uses generative AI in portfolio construction. Now trading. ARTI is designed to provide investors with exposure to global securities from AI companies deemed to benefit from the increased global adoption of AI.

For more information on ARTI or any of Evolve ETF’s lineup of exchange-traded funds, please visit our website or contact


The contents of this blog are not to be used or construed as investment advice or as an endorsement or recommendation of any entity or security discussed. These contents are not an offer or solicitation of an offer or a recommendation to buy or sell any securities or financial instrument, nor shall it be deemed to provide investment, tax or accounting advice. The information contained herein is intended for informational purposes only.
Commissions, management fees and expenses all may be associated with exchange traded funds (ETFs) and mutual funds (funds). Please read the prospectus before investing. ETFs and mutual funds are not guaranteed, their values change frequently, and past performance may not be repeated. There are risks involved with investing in ETFs and mutual funds. Please read the prospectus for a complete description of risks relevant to ETFs and mutual funds. Investors may incur customary brokerage commissions in buying or selling ETF and mutual fund units. Certain statements contained in this blog may constitute forward-looking information within the meaning of Canadian securities laws. Forward-looking information may relate to a future outlook and anticipated distributions, events or results and may include statements regarding future financial performance. In some cases, forward-looking information can be identified by terms such as “may”, “will”, “should”, “expect”, “anticipate”, “believe”, “intend” or other similar expressions concerning matters that are not historical facts. Actual results may vary from such forward-looking information. Evolve Funds undertakes no obligation to update publicly or otherwise revise any forward-looking statement whether as a result of new information, future events or other such factors which affect this information, except as required by law.
All rights reserved. “”, “Boosted”, “Gradient Boosted Investments” and other trademarks related to the Artificial Intelligence Index (the “Index”) are trademarks of Gradient Boosted Investments Inc. d/b/a (which together its affiliates are referred to as the “Corporations”) and are used by Evolve Funds Group Inc. under license. The Product(s) have not been passed on by the Corporations as to their legality or suitability. The Product(s) are not issued, endorsed, sold, or promoted by the Corporations. THE CORPORATIONS MAKE NO WARRANTIES AND BEAR NO LIABILITY WITH RESPECT TO THE PRODUCT(S). does not make any claim, prediction, warranty or representation whatsoever, express or implied, either as to the results to be obtained from the use of the Index or the fitness or suitability of the Index for any particular purpose. does not provide investment advice and nothing in this document should be taken as constituting financial or investment advice.

Tags AI  artificial intelligence  Google  hubspot  machine learning  SoundHound AI