Despite the decrease in playing time since the pandemic, the annual Global Gamer released by Newzoo in July shows that video games continue to dominate the media and entertainment landscape, engaging over 80% of global consumers. Despite a competitive entertainment market, dedicated PC and console gamers remain a significant audience, continually seeking new experiences. 

The Global Gamer Study examines these trends, focusing on player motivations and behaviours. Through extensive surveys, the study provides comprehensive insights into gaming trends and spending patterns. It equips developers and marketers with the tools to target specific audiences effectively, enhancing engagement and revenue strategies. 

Key findings reveal that 85% of 73,000 surveyed consumers across 36 markets engage with games, with 64% watching gaming content and 35% participating in gaming communities, listening to podcasts, and enjoying other game-related activities. 

Generational analysis shows that gaming is most prevalent among younger generations. Millennials and Gen Alpha, who have grown up in a digital-first environment, interact with games not just by playing but also by consuming related content and media and participating in gaming culture. Adventure games are particularly popular among Gen Alpha, Gen Z, and Millennials, while older generations prefer puzzle games. 

The study highlights that beyond genre preferences, motivations for gaming vary. For PC and console players, vast open worlds and deep storytelling are significant draws. These elements attract large audiences, with inclusive storytelling and cultural representation also playing a crucial role, especially among Gen Alpha, where 73% prioritize these aspects. 

Competitive and cooperative social elements are particularly motivating for younger gamers, with over 70% of Gen Alpha players engaged by duels and shared objectives¹ .

Electronic Arts Inc

EA Sports College Football 25, one of the most eagerly awaited sports video games in history, launched in July after over a decade of anticipation. To manage the expected surge in demand, EA Sports boosted its server capacity in advance of the release. More than 2.2 million gamers had already had a chance to play the game during a sneak preview period. 

Previously released annually, EA Sports’ college football series paused in 2013 amid disputes over athlete compensation. With the NCAA now allowing athlete payments, EA Sports revived the franchise in 2021. The company offered Bowl Subdivision players at least $600 and a free game copy for their likenesses, with over 11,000 players accepting. 

The National College Players Association, which advocates for player compensation, hailed the game’s release as a milestone. EA Sports aims for the game to resonate as a “love letter to college football and its fans.” 

Prominent athletes and celebrities, including LeBron James and Tim Tebow, participated in live-streamed matches. Schools like UCLA and Mississippi State hosted game launch events² .

Roblox Corp

In July, Roblox unveiled significant technological advancements at SIGGRAPH 2024, showcasing innovations that enhance its immersive 3D platform. These breakthroughs include methods for creating stretchy 3D materials, faster avatar facial animations, and lifelike hair movement. These improvements promise richer, more dynamic virtual experiences, likely driving in-game purchases. 

A key highlight is the Avatar Auto Setup system, which uses machine learning to transform a 3D model into a fully rigged and skinned avatar in minutes. This process previously took a week. This innovation empowers creators of all skill levels to contribute new avatars, potentially boosting the marketplace for customizable characters. 

Hair realism also saw advancements. Roblox’s new interpolation scheme simulates hair movement more accurately, meeting the high demand for avatar hairstyles—over 139 million were purchased by players in 2023 alone. 

Furthermore, Roblox enhanced 3D object rendering with a new method, Area ReSTIR, developed in collaboration with NVIDIA. This technique improves light and shadow definition, which is crucial for maintaining high visual quality across various devices. 

These advancements, supported by cutting-edge R&D, enhance user engagement and personalization on Roblox, encouraging more in-game transactions and expanding the platform’s economic ecosystem³.

HERO ETF: Diversified Investing in Video Games

Interested in a diversified approach to investing in video games? Canada’s first esports and gaming ETF, the Evolve E-Gaming Index ETF (HERO ETF), is an index-based exchange-traded fund that invests in the leading video game companies across the globe. To learn more about HERO ETF, please click here: https://evolveetfs.com/hero/. 

Portfolio Strategy and Activity

For the month, Roblox Corp made the largest contribution to the Fund, followed by Nexon Co Ltd and Electronic Arts Inc. The largest detractors to performance for the month were NetEase Inc, followed by Take-Two Interactive Software Inc and Ubisoft Entertainment SA. 

 

Sources

  1. Brune, M., “Our new gamer research shows that 80% of consumers play video games,” Newzoo, July 2, 2024; https://newzoo.com/resources/blog/our-new-gamer-research-shows-that-80-of-consumers-play-video-games
  2. Kryska, R,. “EA Sports College Football 25, among most anticipated sports video games in history, hits the market,” Associated Press, July 19, 2024; https://apnews.com/article/ea-sports-college-football-25-4c864ba62e7622265ed1e4638191e629
  3. McGuire, M., “Roblox 3D and 4D Breakthroughs at SIGGRAPH 2024,” Roblox, July 26, 2024; https://corp.roblox.com/newsroom/2024/07/roblox-3d-and-4d-breakthroughs-at-siggraph-2024

Source: Getty Images Credit: janiecbros

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