The Metaverse, a network of interactive, 3D, virtual, augmented, and mixed reality worlds, is still in the early stages of development. But with the tech industry, various sectors, and major brands embracing the metaverse and using NFTs to monetize assets, a whole new audience is investing in metaverse platforms.
The NHL’s Los Angeles Kings partnered with Tetavi, a New Media and Technology company based in Israel, to create two videos that showed what immersive technology in the metaverse can look like. Tetavi used its proprietary machine-learning volumetric technology to record Los Angeles Kings players skating around in full gear with their mascot Bailey banging a drum.1
The footage was shown on the arena’s video screens at a Kings’ playoff game. The video showed what volumetric capture can generate and what a fan immersing themselves in the metaverse surrounded by an army of 3D Kings players would be like.
The St. Louis Blues, meanwhile, launched the NHL’s first metaverse shopping experience. The Blues Experiential Reality is an immersive 3D locker room that serves as a showroom for the team’s merchandise.
The league itself is working with various companies on ways to watch games using Meta’s Oculus headsets and the NHL’s puck-and-player tracking technology. The league believes this is a gateway to introducing the metaverse to its captive NHL audience.
Updates on Specific Metaverse Companies
Unity Software and ironSource
Unity Software, the world’s leading platform for creating and operating interactive, real-time 3D content (like Pokemon Go), announced a merger agreement with ironSource, an Israeli-founded mobile application monetization software company.2
The combination of Unity and ironSource will form the industry’s first end-to-end platform, giving creators the tools they need to build, run, manage, grow, and monetize live games and real-time 3D content.
In addition to obvious benefits for creators, the merger also provides shareholders with significant benefits. The combined company is expected to generate a run rate of $1 billion in adjusted earnings before interest, tax, depreciation, and amortization (EBITDA) by the end of 2024.
Synaptics and Smart Display
Synatpics Inc announced the launch of WNC’s Smart Display platform, which is powered by Synaptics VS600 series processor and the SyNAP development framework.3
The platform leverages the camera ISP, multimedia processing, display, security, and artificial intelligence (AI) capabilities that enable biometrics using face and voice identification, interactive gaming, augmented reality, and AI-assisted wellness.
The platform can be used in a variety of growing market segments, such as monitors, video conference devices, security panels, kitchen appliances, and operator assistants.
Investing in the Metaverse with MESH ETF
Looking to invest in the metaverse? Consider the Evolve Metaverse ETF (MESH ETF), Canada’s first metaverse ETF. MESH ETF provides investors with an actively managed diversified portfolio of companies involved in the development of the metaverse. To learn more about MESH ETF, please click here: https://evolveetfs.com/mesh/.
MESH ETF PORTFOLIO STRATEGY AND ACTIVITY
For the month, Unity Software Inc made the largest contribution to the Fund, followed by Snap Inc and Ubisoft Entertainment SA. The largest detractors to performance for the month were NVIDIA Corp, followed by Sea Ltd., and Synaptics Inc. On the last rebalance, these securities were added to the portfolio: Take-Two Interactive Software Inc, Coinbase Global Inc, Synaptics Inc, Ubisoft Entertainment SA, and Cisco Systems Inc.
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- Wyshynski, G., “What’s next for the NHL and the Metaverse?,” ESPN, August 5, 2022; https://www.espn.com/nhl/story/_/id/34346716/next-nhl-metaverse.
- “Unity Announces Merger Agreement with ironSource,” Unity, July 13, 2022; https://investors.unity.com/news/news-details/2022/Unity-Announces-Merger-Agreement-with-ironSource/default.aspx.
- “Synaptics and WNC Partner to Bring AI Capabilities to Smart Display,” Synaptics Incorporated, September 9, 2022; https://investor.synaptics.com/news-releases/news-release-details/synaptics-and-wnc-partner-bring-ai-capabilities-smart-display.