Interest in the Metaverse surged in October 2021 after Facebook rebranded itself as Meta. The name change reflects the company’s evolution beyond social media to augmented reality (AR), Virtual reality (VR) and mixed reality (MR), collectively known as extended reality, or XR.

Proponents of the Metaverse and the idea of an immersive, interconnected, multinational digital world where people interact using AR and VR believe it will positively impact all aspects of society: employment, healthcare, education, gaming and entertainment, travel, the arts, business, social and civic life, and beyond.1

Over the coming years, it seems unlikely that people would choose to interact with a 2D Internet when they could instead be immersed with the most realistic 3D AR/VR content. By 2026, it’s believed that 25% of people will spend at least one hour in the Metaverse and 30% of global organizations are expected to have products and services ready for the Metaverse.2

This helps explain why technology innovators, businesses, and analysts are so bullish on the Metaverse and its long-term potential. In 2021, the Metaverse was valued at $39.25 billion. By 2030, the Metaverse is expected to be worth $993.86 billion, expanding at a compound annual growth rate (CAGR) of 43.2%.3

Tencent and XR

Tencent Holdings Ltd has formed an extended reality (XR) unit as it looks to enhance its position in the Metaverse and the idea of virtual worlds. The new unit is being tasked with building the company’s XR business for both software and hardware.4

The unit will eventually have a staff of over 300, which is sizeable since Tencent has been cutting costs and slowing down its hiring.

Meta Platforms and AI

Meta Platforms has a new AI model that can translate 200 different languages, including many that are not supported by current translation systems. The company calls its translation system “No Language Left Behind” and hopes it will help enable more than 25 billion transactions across Meta’s apps every day.5

This technology will help billions of people around the world to communicate with each other, equalize access to immersive experiences in virtual worlds, and conduct transactions.

Disney and Startups

The Walt Disney Company is making waves in the Metaverse. The company recently announced it is backing six start-up companies, all of which are involved in immersive experiences and technology.6

Disney provides the companies with capital, workspace at its offices, and access to business executives and business opportunities.

Participants in this year’s Disney Accelerator program include Inworld, a company that allows users to create interactive, AI characters for immersive experiences; Obsess, which helps brands create 3D virtual stores on their website and the Metaverse; and Polygon, a scalable blockchain network that allows developers to build Web3 experiences.

ROBLOX and Virtual Fashion

ROBLOX Corp has been called a “young tech powerhouse.” The Roblox community includes 50 million daily active users, 3 million creators, and over 3,000 paid developers.7

It’s already a leader in the world of virtual fashion. In November 2021, Nike acquired virtual-sneaker outfit RTFKT and partnered with Roblox to create its immersive Nikeland.8,9 

And on July 12, Karlie Kloss, one of the world’s top supermodels, announced she partnered with ROBLOX to launch the Fashion Klossette Designer Showcase with five pop-up stores to promote her virtual apparel. The stores ran from July 12 through July 25, each filled with virtual fashion pieces.10

MESH ETF: Investing in Canada’s First Metaverse ETF

If you’re interested in investing in the metaverse, consider the Evolve Metaverse ETF (MESH ETF), Canada’s first metaverse ETF. MESH ETF provides investors with an actively managed diversified portfolio of companies involved in the development of the metaverse. To learn more about MESH ETF, please click here:

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  1. “The Metaverse in 2040,” Pew Research Center, June 30, 2022;
  2. “Gartner Predicts 25% of People Will Spend At Least One Hour Per Day in the Metaverse by 2026,” Gartner, February 7, 2022;
  3. “Metaverse Market to Surpass US$ 993.86 Billion by 2030, Says The Brainy Insights,” The Brainy Insights, July 12, 2022;–says-the-brainy-insights-301584352.html.
  4. Ye, J. and Yang, Y. “Tencent forms ‘extended reality’ unit as metaverse race gathers steam,” Reuters, June 20, 2022;
  5. “New AI Model Translates 200 Languages, Making Technology Accessible to More People,” Meta Platforms Inc, July 6, 2022;
  6. “The Walt Disney Company Announces the 2022 Disney Accelerator Class with Six Participant Companies Focused on Building the Future of Immersive Experiences,” The Walt Disney Company, July 13, 2022;
  7. Seier, J., “Roblox’s metaverse potential makes it a “young tech powerhouse,” Metaverse News, last accessed July 13, 2022;
  8. “Nike Acquires RTFKT,” Nike Inc, December 13, 2021;
  9. Bhasin, K., “Nike Jumps Into Metaverse With Virtual World on Roblox Platform,” Bloomberg, November 18, 2021;
  10. Wheeler, A., “Karlie Kloss Is Entering the Metaverse,” Vogue, July 12, 2022;


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