What if you could invest in tomorrow’s biggest ideas today?

That’s the simple promise behind thematic investing. Rather than buying a bank, a utility, or an index fund, you buy exposure to a long-term trend—think artificial intelligence, cybersecurity, or blockchain—and let the market’s winners surface inside a single, traded vehicle.

Thematic funds have become a significant part of the investment landscape in recent years, as investors pursue megatrends. Globally, investment in thematic funds nearly doubled from $269 billion USD to $562 billion USD in the five years ending in June 2024.

The challenge for DIY investors, however, is that traditional broad indexes can miss concentrated growth pockets (for example, autonomous vehicles or cybersecurity), and trying to pick individual winners is risky and time-consuming.

While thematic strategies focus on specific drivers of long-term change, they also carry concentration and timing risks. Research shows that only a minority of thematic funds outperform broad benchmarks over long periods.¹

Thematic ETFs as the Bridge

It is these challenges of timing and concentration that can make thematic ETFs an attractive option for DIY investors.

ETFs package a theme into a single, tradable fund, offering instant diversification across many companies exposed to the theme while eliminating the need to buy and monitor a dozen individual stocks. ETF wrappers also tend to be low-friction to trade and are easy to hold inside registered accounts like RRSPs and TFSAs (more on that below).

Spotlight on Thematic ETFs

So, what kinds of thematic ETFs are available to let investors tap into tomorrow’s biggest ideas? Let’s have a look at just a few examples.

  • AI & Automation: AI is not just a buzzword. The world’s largest companies are reorganizing to put generative AI into core workflows, and surveys show broadening business adoption that can translate into durable earnings changes for firms that deploy or enable AI. That structural shift is why many thematic strategies emphasise AI and automation.²
  • Interested in using generative AI to identify the best artificial intelligence and artificial intelligence-related companies fundamentally changing our world today? Evolve Artificial Intelligence Index Fund (ARTI) is an Artificial Intelligence Index Fund that uses generative AI to determine the portfolio for the Index. The Evolve Artificial Intelligence Index Fund is designed to provide investors with exposure to global securities from AI companies deemed to benefit from the increased global adoption of AI.
  • Cybersecurity: Cyber threats are accelerating globally and in Canada. Ransomware, cybercrime-as-a-service, and state-level operations remain top risks for firms and critical infrastructure. That persistent threat creates ongoing demand for security software, managed detection services, and hardware—the kind of multi-year growth thematic investors try hard to capture.³
  • A cybersecurity ETF offers a great alternative to gaining exposure to this industry without being locked into any single security and without the hassle of hand-picking individual stocks. ETFs allow you to diversify by investing in multiple companies in multiple markets, ensuring that a single market shock won’t tank your portfolio.

The Evolve Cyber Security Index Fund (CYBR) invests in global companies involved in the cybersecurity industry. For more information, visit the fund page here: https://evolveetfs.com/cybr/.

Why Canadian-Listed Thematic ETFs Matter for You

Holding Canadian-listed ETFs can make life simpler for Canadian DIY investors. Canadian ETFs trade in Canadian dollars (reducing immediate currency friction), are easy to buy through local brokerages, and can be held in registered accounts where growth or income can compound tax-efficiently (such as RRSPs and TFSAs).⁶

Investing in Innovation with Thematic ETFs

Looking for even more ways to invest in tomorrow’s biggest ideas right now?

Explore Evolve’s lineup of Thematic ETFs on our website: https://evolveetfs.com/ 

 

ENDNOTES

1. “Thematic Investment Funds in 2024: Larger in Size, Number, and Prominence,” Morningstar, December 3, 2024; https://www.morningstar.com/business/insights/blog/funds/thematic-investment-funds

2. Singla, A., Sukharevsky, A., Yee, L., Chui, M. & Hall, B., “The State of AI,” McKinsey & Company, March 2025; https://www.mckinsey.com/~/media/mckinsey/business%20functions/quantumblack/our%20insights/the%20state%20of%20ai/2025/the-state-of-ai-how-organizations-are-rewiring-to-capture-value_final.pdf

3. “National Cyber Threat Assessment 2025–2026,” Canadian Centre for Cyber Security, 2024; https://www.cyber.gc.ca/en/guidance/national-cyber-threat-assessment-2025-2026

4. Primmer, J., “Crypto in Canada: Is It Here to Stay?,” Richardson Wealth Limited, June 24, 2025; https://web.richardsonwealth.com/susan.daley/blog/1942518-crypto-in-canada-is-it-here-to-stay

5. Henry, W., Kathawate, R., Chen, E. & Gupta, S., “Using blockchain to drive supply chain transparency,” Deloitte, June 2023; https://www.deloitte.com/content/dam/assets-zone3/us/en/docs/services/consulting/2024/us-ent-supply-chain-pov.pdf

6. Landry, R.C. & Mathews, P., “Navigating The Choice: Canadian Listed ETFs vs. U.S.-Listed ETFs For Advisors,” CIBC Mellon, 2024; https://www.cibcmellon.com/en/_locale-assets/pdf/straight-talk/2024/st20241015-canadian-listed-etfs-vs-us-listed-etfs-for-advisors.pdf

 

Source: Getty Images Credit: ismagilov

DISCLAIMER

Published October 1, 2025.

Evolve Funds Group Inc. is the investment fund manager and portfolio manager. All funds described herein is offered by Evolve Funds Group Inc., and distributed through authorized dealers.

The information contained herein is a general description and is not intended to be specific investment advice to any particular investor nor intended to be investment or tax advice. You should not act or rely on the information contained herein without seeking the advice of an appropriate professional advisor. The information contained herein is intended for informational purposes as a summary only, does not constitute an offer to sell any securities or a legally binding obligation, it is qualified entirely by, and should be read in conjunction with, the more detailed information appearing in the prospectuses found on the Evolve Funds Group Inc website at https://evolveetfs.com/

Commissions, trailing commissions, management fees and expenses all may be associated with exchange traded funds (ETFs) and mutual funds. Please read the prospectus before investing. ETFs and mutual funds are not guaranteed, their values change frequently and past performance may not be repeated.

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